Founded in 2024, Chrome is a boutique artist and talent agency built around the core idea: music comes first.

Born from a shared passion for underground music, curation, and the inner workings of artist management and events, Chrome was started by friends who live and breathe music and everything that comes with it.

The agency represents a carefully handpicked roster of DJs and Producers, each with a unique perspective, but all grounded in a deep respect for the craft. While their styles differ, they are united by shared values: timeless taste, understated artistry, and an unwavering commitment to the music.

Rooted in a close-knit scene in South Africa, Chrome was created to help artists grow, connect, and share their sound with the rest of South Africa and the world.

We hope to contribute to a more balanced and fair ecosystem where artists are supported and respected, encouraging a more professional support structure for our rapidly growing scene.

Drawing from the roots of dance culture and the elegance of old-school influences, Chrome artists bring a sophisticated and thoughtful approach to every set.

No gimmicks. No ego. Just depth, quality, and dedication.

Chrome Agency — an ode to authenticity.